委婉语在商务谈判中的运用研究_英语论文

A Study on the Application of Euphemism in Business Negotiation

摘要

随着国际经济的发展，商务贸易联系越来越频繁，现在发展到一种新的阶段。委婉语作为交际的基本语言，其在商务谈判中被广泛运用。这篇论文以“礼貌原则”为理论基础探讨如何将委婉语更好地运用在商务谈判中。本文概述了委婉语的定义和特点并探讨了委婉语在商务谈判中的运用形式，以及运用时带来的影响。本论文在文献研究的基础上，并加以举例进行分析。通过本文研究发现，委婉语在商务谈判中有多种运用形式，如被动语气，条件句，弱化消极表述，及虚拟语气等。本文通过结合具体例子深入分析探讨这些方法和策略，依据这些运用策略，提高我们运用语言的灵活性和准确性，能够有效提高商务谈判的效率。

关键词：委婉语  商务谈判  运用形式  影响

Abstract

With the development of economy, the international business trade contacts are becoming more and more frequent and now have entered a new developing stage. Euphemism is one of the basic features of language. It was widely applied to business communication. This paper probes how to apply euphemism well in business negotiation based on the basic theory of politeness principle. This paper starts with definition and characteristics of euphemism and mainly discusses the application modes, and summarizes the effects. This paper uses the methods of literature research and examples illustration. Through the study of this paper, euphemism has some application modes, such as passive voice, conditional sentence and weaken the negative expression, and subjunctive mood, etc. This thesis strives to analyze these application modes combined with specific examples to improve the flexibility of euphemism language use and improve the success rate of business negotiation.

Key words: euphemism; business negotiation; application modes; effects

Contents

1 Introduction 1

2 Literature Review 2

2.1 Foreign Research 2

2.2 Domestic Research 3

3 Introduction of Politeness Principle3

4 Introduction of Euphemism 4

4.1 Definition of Euphemism 4

4.2 Characteristics of Euphemism 4

4.2.1 Indirectness5

4.2.2 Renovation 5

5 The Application of Euphemism in Business Negotiation Based on the Theory of Politeness Principle6

5.1 Application Modes of Euphemism 6

5.1.1 Passive Voice7

5.1.2 Conditional Sentence7

5.1.3 Weaken the Negative Expression 8

5.1.4 Subjunctive Mood.9

5.2 Application Effects of Euphemism .10

5.2.1 To Ease the Tension of Business Negotiation.10

5.2.2 To Avoid the Face-to-Face Embarrassment11

5.2.3 To Establish a Long Term Business Relationship.12

6 Conclusion 13

References 15