论跨文化商务交际中的幽默策略_英语论文

On Humors in Cross-cultural Business Communication  

摘要

幽默作为一种特殊的交际形式，可以给人带来愉悦，在人际交往中，起着特殊的作用，常常被看成交际中“无威胁的媒介”。简而言之，幽默是一种表达方式，它通常能够在人际沟通中传达出人们的观点，态度和情感。正确运用幽默能够反映一个人的智慧。

在现代社会，幽默与文化紧密联系，随之经济的迅速发展和全球化进程的推进，幽默在不同国家的跨文化商务交际中充当润滑剂是很常见的。商务交际场合一般是正式严肃的，适时适当的幽默或以幽默表达自己的意见可以缓和气氛，减少压力，有利于创造一个融洽的交际环境。

本文在国内外提出的相关资料和研究成果的基础上，首先对幽默的起源，定义，特点，功能及分类作个全面的介绍，然后简要的探讨幽默和文化以及跨文化商务交际之间的关系。接着，论文论述跨文化商务交际中的幽默原则，主要是合作原则和礼貌原则。最后，重点阐述在跨文化商务交际领域幽默策略的运用。熟悉这些策略可以帮助广大参与商务交际中的人员顺利高效地进行人际沟通，并促成商务领域谈判协商的达成，从而促进我国国际商务贸易的交流与合作。

关键词：幽默；跨文化商务交际；策略

Abstract

As a kind of special form of communication, humor which is regarded as a ‘non-threatening medium’, can bring people joy and play an important role in human communication. In brief, humor is a way of speaking, which usually expresses people’s opinions, attitudes as well as emotions in interpersonal communication. Applying humor correctly does reflect the wisdom and intelligence of a man.

Humor is closely tied with culture. In modern society, with the rapid development of economy and pushing of globalization, it is common to see that humors’ function as lubricants in cross-cultural business communication among different countries. Generally speaking, it is usually formal and serious on some business communication occasions. Humor that is used in proper way and on proper occasions or to express our own thoughts can calm down the situation and reduce the stress, which is advantageous to create a harmonious social environment. 

The thesis, based on the relevant information and research achievements proposed at home and abroad, makes a comprehensive introduction to the humor’s origin, definition, features, functions as well as its characteristics firstly. Then it has a concise discussion about the relationship between humor, culture and cross-cultural business communication. Afterwards, the paper expounds principles of humor in cross-cultural business communication, mainly on cooperative principle and politeness principle. Finally, the thesis focuses a significant part on strategies of applications of humor in cross-cultural business communication. Mastering these strategies can help numerous personals participating in business communication to perform well in interpersonal interaction and contribute to business negotiation, thereby to facilitate our international business trade communication and cooperation.

Key words: humor; cross-cultural business communication; strategies     

Contents

Acknowledgements.i

Abstract & Key Words in English..ii

Abstract & Key Words in Chineseiii

Introduction1

1. A Brief Introduction of Humor...1

1.1 Origin and Definition of Humor...2

1.2 Classifications of Humor..4

1.3 Features of Humor5

1.4 Functions of Humor.6

2. Relationship Between Humor, Culture and Cross-cultural Business Communication.8

3. Principles of Humor in Cross-cultural Business Communcation.9

3.1 Cooperative Principle...10

3.2 Politeness Principle...11

4. Strategies of Applications of Humor in Cross-cultural Business Communication.12

4.1 Usage of Ridicule Method13

4.2 Usage of Analogical Method13

4.3 Usage of Door-In-The-Face Method14

4.4 Usage of Misleading Method15

Conclusion..16

Notes...17

References...18