摘要

经济全球化导致国与国之间的经济往来日益频繁。商务英语谈判是一种至关重要的商业活动，它要求参与人员具有一定的商业和商务英语知识做基础，其最终目的是促使双方互惠互利实现双赢。但是，随着当前各国贸易往来日渐频繁，商务英语谈判也逐渐增多，商务英语谈判过程中出现的问题也越来越多，追根究底原因在于进行商务谈判的国家之间有着不同的文化背景与历史背景，导致了各国的文化差异，而这些文化差异必然会造成谈判过程中的障碍与摩擦。文化差异现在已经成为造成各国之间经济贸易矛盾与障碍的主要原因，它加大了各国之间交流和贸易往来的难度。所以，在进行商务英语谈判时，我们必须要尊重文化差异，积极寻求能够解决文化差异所造成的障碍的应对策略。

关键词：商务英语谈判；文化差异；应对策略

Contents

Abstract I

摘要 II

Introduction 1

1. On cultural differences 2

1.1 Types of cultural differences 2

1.1.1 Differences in the way of thinking 2

1.1.2 Differences in customs and habits 2

1.1.3 Differences in values and the view of science 3

1.1.4 Differences in moral and ethical concepts 3

1.1.5 Differences in language and religion 4

1.1.6 Differences in the nature of culture 4  

1.2 Causes of cultural differences 4

1.2.1 Geographic environment 5

1.2.2 Historical background and origin 5

1.2.3 Religious belief and political system 6

2. Business English negotiation 6

3. Cultural differences in business English negotiations 7

3.1 Differences in modes of thinking 7

3.2 Differences in legal norms 8

3.3 Influence of cultural differences on business English negotiation 9

4. Strategic approaches to cultural differences in business English negotiation 10

4.1 Principles for business English negotiation 10

4.2 Before the negotiation 11

4.3 During the negotiation 13

4.4 After the negotiation 14

Conclusion 15

References 17