摘要

本文首先简要分析了中医药企业对外宣传文本的特点和重要性，并强调了翻译研究的重要性。然后，通过比较分析，主要从语言和文化层面，探讨中西方企业对外宣传文本的差异，进而在典型翻译的基础上进行翻译， 阐述了常见的困难，最后，针对这些困难，提出了相关的翻译。

关键词：差异；特色；企业对外宣传文本；对比分析

Table of Contents

Abstract I

摘要 II

Introduction 1 

1. Overview of Traditional Chinese Medicine Enterprises promotional texts 1

1.1 Definition and features of Traditional Chinese Medicine Enterprises 

promotional texts 2

1.2 Functions of Traditional Chinese Medicine Enterprises 

promotional texts 2

1.2.1 Informative function 2

1.2.2 Communicative function 3

1.2.3 Vocative function  3

1.3 Importance of Traditional Chinese Medicine Enterprises promotional 

texts promotional texts 3

2. Comparison of Chinese and English  Medicine Enterprises promotional texts 

promotional texts  3

2.1 At linguistic level 4

2.2 At cultural level 4 

3. Difficulties in the translation of Chinese Medicine Enterprises promotional texts 

promotional texts 4

3.1 Linguistic factors 4

3.2 Cultural factors 4

4. Countermeasures against translation problems 4

4.1 Literal translation 5

4.2 Free translation 5

4.3 Deletion 6

4.3.1 Deletion for linguistic factors 6

4.3.2 Deletion for cultural factors 6

4.4 Addition 7

4.5 Annotation 7

Conclusion 8

References 9