摘要

考虑到语言表达是商务投诉信函中不可或缺的一环，本文就得体原则这一语言表达的角度对商务投诉信函中委婉语的使用进行分析。本文共由五个部分组成，分析得体原则下投诉信函中委婉语的使用是本文的主体部分。首先根据委婉语的分类将商务投诉信函中的委婉语分为三类：积极委婉语、中性委婉语和消极委婉语；其次，通过得体原则的三个准则—礼貌准则、幽默准则和克制准则，分析商务投诉信函中的委婉语的具体运用以及如何才能达到良好的沟通效果；最后通过分析可知委婉语在商务投诉信函中是不可或缺的，并且有利于优化投诉信函中的语言措辞。

关键词：商务投诉信函；得体原则；委婉语

CONTENTS

1. Introduction 1

2. Literature Review . 2

2.1 Linguistic Features of Business Complaint Letters

2.2 Previous Studies on Euphemisms at Home and Abroad

2.3 Appropriateness Principle 

3. Euphemisms in Business Complaint Letters under Appropriateness Principle Guidance.. 4

3.1 Euphemisms in Business Complaint Letters

3.1.1 Positive Euphemisms

3.1.2 Neutral Euphemisms 

3.1.3 Negative Euphemisms

3.2 Euphemisms in Complaint Letters with Application of Appropriateness Principle 

3.2.1 Politeness Maxim

3.2.2 Humor Maxim

3.2.3 Restraint Maxim

4. Suggestions for Optimizing the Wording of Complaint Letters  8

5. Conclusion.  8

Bibliography 10

Acknowledgements. 11