国际商务函电写作中公关语言的运用研究_英语论文

Application of Public Relation Language in International Business Letter Writing

摘要

随着全球经济一体化进程的不断推进，国际商务活动日益频繁，商务信函逐渐成为一种传递信息、洽谈商业、建立友谊等的重要交流手段。为了更好地实现其表达功能，商务信函写作者会不可避免地使用公关语言，公关语言的恰当使用对于促进组织间的商业合作等方面起着重要的作用。本文从礼貌原则出发，首先介绍了不同商务信函中的公关语言，接着分析了公关语言的特点，最后论证了公关语言在国际商务信函中的功能，以期为外贸工作者更好地撰写商务信函提供一些帮助。

关键词: 商务信函   公关语言   功能

Abstract

With the continuous advancement of global economic integration, international business activities become more and more frequent, business letter has gradually become an important communicating means of delivering information, negotiating business and establishing friendship. Business correspondence writers tend to use public relation language inevitably to express their purposes better, the appropriate application of public relation language in business correspondence plays an important role in promoting business cooperation among organizations. The thesis, based on Politeness Principle, first introduces the application of public relations language in international business correspondence. Then it analyzes the features of public relation language in international business correspondence. The functions of public relation language are analyzed in the end so as to offer some help to those who are involved in foreign trade. 

Keywords: Business Letter  Public Relation Language  Functions

Contents

Introduction.1                                

Chapter I Public Relation Language in International Business Letter 3

    1.1 In Inquiry Letter.3

1.2 In Complaint Letter6

1.3 In Reply Letter .7

Chapter II Features of Public Relation Language in International Business Letter .10

    2.1 Courtesy 10

    2.2 Artistry.14

Chapter III Functions of Public Relation Language in International Business Letter18

    3.1 Improving Corporate Image18

    3.2 Advancing Product Promotion and Marketing19

Conclusion21

References23

Acknowledgments 24