摘要

随着中美贸易战的愈演愈烈，中美两国在国际贸易之间摩擦和冲突日益增多，两国关系也因此一度陷入紧张局面。与此同时，文化与经济的融合趋势愈加凸显，文化逐渐成为影响国际贸易的一个重要因素。因此，如何妥善处理两国之间面对的贸易冲突成为了一个棘手的难题。

研究拟通过对中美之间的贸易现状进行分析，从不同角度阐述文化维度、语境文化、价值导向等文化差异对中美国际贸易的影响，分析中美两国的贸易冲突及其形成原因，探讨跨文化视野下的贸易冲突应对策略。研究从跨文化角度解读商业领域的冲突，为中美贸易者之间进行正常而顺畅的商业活动提供可以借鉴的冲突解决策略和方法，具有一定的研究意义。

关键词: 冲突；管理；文化差异；策略

Contents

Acknowledgments I

Chapter One Introduction 1

1.1 Background of the Study 1

1.2 Purpose and Significance of the Study 1

1.3 General Structure of the Thesis 1

Chapter Two Literature Review 3

2.1 Definition of Cross-cultural Conflicts 3

2.2 Cultural Dimensions 3

2.2.1 Individualism and Collectivism 3

2.2.2 Power Distance 3

2.2.3 Uncertainty Avoidance 3

2.3 High-context and Low-context Culture 4

2.4 Value Orientation 4

2.5 Previous Studies on Cross-cultural conflicts 5

2.5.1 Features of Cross-cultural Conflicts 6

2.5.2 Classification of Cross-cultural Conflicts 6

Chapter Three Studies on Sino-US Cross-cultural Conflicts 7

3.1 Categories of Cross-cultural Conflicts 7

3.2 Analysis of Sino-US Cross-cultural Conflicts 7

3.2.1 Cognitive Conflict 7

3.2.2 Goal Conflict 8

3.2.3 Value Conflict 9

3.2.4 Other Conflicts 9

3.3 Causes of Sino-US Cross-cultural Conflicts 10

3.3.1 Differences between Collectivism and Individualism 10

3.3.2 Differences in Language Communication 11

3.3.3 Differences in Nonverbal Communication 12

Chapter Four Coping Strategies of Sino-US Cross-cultural Conflicts 13

4.1 Clarify the Purpose of Communication 13

4.2 Choose the Style of Communication 13

4.3 Evaluate and Enhance Mutual Trust 14

4.4 Motivate Your Audiences 15

4.5 Determine Message Policy 16

4.6 Apply Effective Nonverbal Behavior 16

Chapter Five Conclusion 18

5.1 Major Findings of the Study 18

5.2 Limitations of the Study 18

References 19