浅谈英语禁忌语和委婉语对商务活动的影响_英语论文

The Influence of English Taboos and Euphemisms on Business Activities

摘要

随着全球经济一体化的发展,国际间的商务往来不断增多。英语作为运用最广泛的语言和一种交流工具在商务活动中扮演着重要的角色。在国际商务活动中,准确得体的语言往往能使商务活动顺利进行，从而促成一笔笔交易。商务活动人员为了得到客户的信任达到预期的目的,常常运用委婉语含蓄地陈述自己的观点和愿望。在做到正确使用委婉语的同时我们也要注意禁忌语，因为使用不当就会影响商务活动的顺利进行。从而使交际双方产生误解，甚至失败。因此,对商务英语中的委婉语和禁忌语进行了解与研究在商务活动中具有极其重要的意义。本文通过对比的方式介绍了禁忌语和委婉语的使用，并从多方面分析了禁忌语和委婉语对商务活动的影响。论述分为五个部分：第一部分，笔者介绍了禁忌语和委婉语的定义，定义包含了禁忌语和委婉语起源和解释。第二部分论述了禁忌语和委婉语的特征，通过比较形式的对禁忌语和委婉语特征的分析，来明确禁忌语和委婉语的使用范畴及他们之间的关系。第三部分论述了禁忌语和委婉语的功能，禁忌语从积极消极两方面分析，委婉语则从目的进行分类。第四部分对禁忌语和委婉语对商务活动的影响做了介绍，禁忌语主要从宗教，数字，颜色三方面进行讨论。委婉语则从词法句法两种委婉手段进行分析。第五部分是对全文的总结归纳，并进一步阐述了研究禁忌语与委婉语对商务活动的意义。

关键词:禁忌语；委婉语；商务英语

Abstract

With the development of economy, international business contacts are constantly increasing. English, as the most widely-used language plays an important role in business activities. In international business activities, in order to get the trust of customers and achieve the intended purposes, business people often use euphemisms to state their opinions and wishes implicitly. At the same time, the use of taboos should also be paid attention to, because improper use will have a bad effect on business activities and may lead to misunderstanding or even disputes. Therefore, understanding and researching euphemism and taboo in business English is of great significance in business activities. This paper introduces the use of taboos and euphemisms by a contrasting way, and analyzes the influence of taboo and euphemism on business activities in many aspects. It is divided into five parts: The first part introduces the definition of taboo and euphemism, which includes the origin and explanation of taboo and euphemism. The second part discusses the characteristics of taboo and euphemism to clarify the scope of use and the relationship between them. The third part discusses the function of taboo and euphemism. Taboo is analyzed from the positive and negative aspects. Euphemism is classified according to the purposes. The fourth part introduces the influence of taboo and euphemism in business activities. Religious, number and color taboos are discussed. Euphemisms are analyzed from lexical and syntactic levels. The fifth part is the summary of the full text, and further elaborates the significance of the taboo and euphemism study in business activities.

Keywords: Taboo; Euphemism; Business English

Contents

1.The Definition of Taboo and Euphemism 1

1.1 Taboo 1

1.2 Euphemism 1

2.The Characteristics of Taboo and Euphemism 1

2.1 The Characteristics of Taboo 1

2.2 The Characteristics of Euphemism 2

2.3 The Relationship between Taboos and Euphemism 3

3.The Functions of Taboo and Euphemism 3

3.1 The Functions of Taboo 3

3.2 The Functions of Euphemism 4

4. The Use of Taboos and Euphemisms in Business Environment 5

4.1 The Use of Taboos in Business Environment 5

4.2 The Use of Euphemisms in Business Environment 7

Conclusion.9

Bibliography 10