浅析礼仪在商务英语谈判中的应用_英语论文

An Analysis of Etiquette’s Application in Business English Negotiations

摘要

如今，随着贸易全球化的发展，商务英语谈判已经成为企业活动中不可缺少的一环。礼仪是商务英语谈判中的重要组成部分，同时也是谈判者拉近双方距离的桥梁与纽带。在商务英语谈判中，礼仪能直接或间接影响谈判的结果。因此，作为一位合格且优秀的谈判者，不仅需要熟练掌握英语和外贸专业知识，而且要了解一定的商务礼仪知识。只有这样才能在谈判中应对自如，并能达到预期的结果。因此，我们需要知道在商务英语谈判如何正确的运用商务礼仪。

关键词：礼仪；商务英语谈判；应用；分析

Abstract

Today, with the development of trade globalization, business English negotiation has become an indispensable part of business events. Etiquette is the important part of business English negotiations. In addition, etiquette is also a bridge or a bond which narrows the distance between negotiators. In business English negotiations, etiquette can affect the result of negotiation directly or indirectly. Therefore, as a qualified and good negotiator, not only do you need to have a good command of English and have the specified knowledge in foreign trade, but you also need to know certain knowledge of business etiquette. Only in this way can we do well in negotiations, and achieve the desired results. Therefore, we should know how to use business etiquette correctly in the business English negotiation.

Keywords: etiquette; business English negotiations; application; analysis

Contents

1. Introduction.1

2. Etiquette and Business Negotiation1

     2.1 Overview of Etiquette1

     2.2 Business Negotiation1

     2.3 The Relationship between Etiquette and Business Negotiation.2

3. Business Etiquette2

     3.1 The Characteristics of Business Etiquette2

     3.2 The Basic Principles of Business Etiquette2

     3.3 The Importance of Business Etiquette4

4. The Application of Business Etiquette in Negotiation.5

     4.1 The Etiquette before the Business Negotiations 5

     4.2 The Etiquette during the Business Negotiations5

     4.3 The Etiquette after the Business Negotiation 6

5. Example of Applying Business Etiquette in Business English Negotiation6

     5.1 The Dress Code6

     5.2 The Greeting Ceremony.7

     5.3 The Negotiation Etiquette8

     5.4 The Gift-giving Etiquette.8

6. The Role of Etiquette in Business English Negotiations.9

Conclusion10

Bibliography.11