论礼貌原则在商务信函中的应用_英语论文

A Study on Application of Politeness Principles in Business letter

摘要

随着世界经济的全球化，越来越多的国家开始进行贸易往来。商务信函作为国际商务交流中的一个重要组成部分，不仅起到传递信息的作用，还能为双方建立稳定的合作关系。

本课题从礼貌原则的角度出发，对英语商务信函进行分析，通过分析商务信函的特点，结合礼貌原则中的策略准则、慷慨准则、赞扬准则、谦虚准则、一致准则和同情准则来探索礼貌原则在于商务信函中正确应用，以期在国际商务交流过程中，对利用礼貌原则来最大限度发挥商务信函作用的研究有所补充。

关键词： 商务信函；礼貌原则；跨文化交际

Abstract

With the development of global economy, more and more countries trade with each other. Business letter as a necessary business communication between all the countries, not only has it the function of transmission of information, but also it can establish relations between cooperation. 

This paper analyzes the business letter from the point of view of politeness principle. The paper will analyze the characteristics of business letter and tact maxim, generosity maxim, approbation maxim, modesty maxim, agreement maxim and sympathy maxim to explore the application of politeness principle in business letter. It aims to give some supply to the research of how to maximize the function of politeness principle in buseiness letter. 

Key words: Politeness principle; Business letter; Intercultural communication 

Contents

1. Introduction 1

2. Literature Review 3

2.1 Principle of politeness 3

2.2 Studies on politeness principle in business letters 4

3. Analysis of business English letters 7

3.1Types of English Business Letters 8

3.2 Format of English Business Letters 8

3.3 Features of English Business Letters 10

4. Application of politeness principle in business letters 11

4.1 Tact maxim 11

4.2 Generosity maxim 12

4.3 Approbation maxim 12

4.4 Modesty maxim 13

4.5 Agreement maxim 14

4.6 Sympathy maxim 15

5. Conclusion 16

6. Works cited.17