模糊语在商务英语谈判中的应用_英语论文

Application of Fuzzy Language in Business English Negotiation

摘要

随着国际贸易的快速发展，模糊语在商务英语谈判中的作用日渐突出。正确使用模糊语可以促进谈判的成功。本文首先介绍了商务英语谈判的定义和阶段，其次列举了模糊语的定义和分类，然后重点讨论了模糊语的不同分类在谈判不同阶段中的应用，最后得出结论：灵活并准确的运用模糊语能较好的促进商务英语谈判的顺利进行,并有效的维护双方合作关系。

关键词：模糊语；商务英语谈判；应用

Abstract

With the rapid development of international trade, Fuzzy Language plays an increasingly important role in Business English Negotiation. The proper use of Fuzzy Language can promote the success of the negotiations. First, this thesis introduces the definition and stages of Business English Negotiation. Then, definition and classifications of Fuzzy Language are discussed. And it mainly expounds the application of different kinds of Fuzzy Language in different stages of negotiations: the beginning stage, the consultation stage and the transaction stage. Finally, the conclusion is reached: the accurate and flexible use of Fuzzy Language can better promote international business negotiation smoothly and effectively maintain cooperative relations between the two parties. 

Keywords: Fuzzy Language; Business English Negotiation; application

Contents

1. Introduction 1

2. Literature Review 2

3. Business English Negotiation 3

3.1 Definition of Business English Negotiation 3

3.2 Stages of Business English Negotiation 4

4. Fuzzy Language 5

4.1 Definition of Fuzzy Language 5

4.2 Classifications of Fuzzy Language 6

5. Application of Fuzzy Language in Business English Negotiation 7

5.1 In the beginning stage 7

5.2 In the consultation stage 9

5.3 In the transaction stage 12

6. Conclusion 13

Works Cited 15