摘要

在美食成为一种文化体验的今天，美食短视频为用户创造了一个暂时忘记生活压力、享受视觉盛宴、体验优质生活的超现实时代，为人们提供源源不断的感官刺激，营造媒体景观，短视频最重要的特点是：通过视听语言的运用，突出食物的新鲜感、食物的吸引力和餐具的美味性，向观众呈现食物的美，从视听的角度为用户营造独特的视觉景观，满足观众对美食的想象，并在客体与美好生活之间建构了一种象征性的关系。在食品视频消费中，食品视频本身已经成为一种消费文化。作为一种不同于以往的符号，美食视频本身已经成为主流文化的一部分。

本论文主要由三部分组成。本文首先介绍了Tik Tok短视频的概况，然后讨论了美食类短视频的分类、现状、困境和未来发展。然后分析了提出了美食类短片的符号意义建构，涵盖了产品的符号运作和消费符号建构。最后阐释了Tik Tok中用户自我呈现的特点，涉及声音与色彩的碰撞，前台与后台的融合，进一步突出美食类短视中用户的多样化需求。通过三个方面的阐述，探讨美食类短视存在的社会意义，以及对用户消费观念的影响。

关键词：食物短视频；文化；象征意义建构

Table of Contents

Abstract i

摘  要 ii

Introduction 1

1.The Overview of Food Short Video on Tik Tok 2

1.1. The Categories of Food Short Video 2

1.1.1 Short Video of “Eating ” 2

1.1.2  Short Video of “Cooking ” 3

1.2 The Current Situation of Food Short Video 4

1.2.1 The Aspect of Users 5

1.2.2 The Aspect of Platforms 6

1.2.3 The Aspect of Content 6

1.2.4 The Aspect of Realization 8

1.3 The Predicament of Food Short Vides 9

1.3.1 From the Perspective of Content Providers 9

1.3.2 From the Perspective of PlatformMakers 10

1.3.3 MCN: two way extrusion by the platform and content of the head 11

2. Symbolic Meaning Construction of Food Short  Videos 12

2.1 Symbol Operation of Products 12

2.1.1 The Distinction of Food 13

2.1.2 Benefits of Technological 14

2.2 Consumption Symbol Construction 15

2.2.1 Release of Consumption Dividend 15

2.2.2 “Festival of Creation” to Consumption 16

2.3 The Future Development Tendency of Food Short Vide 17

2.3.1 Industry Transformation and Upgrading. 17

2.3.2 International Vision and External Publicity 17

3. Characteristics of User Self Presentation in Tik Tok 19

3.1 The Collision Between Sound and Color 19

3.2 Convergence of Foreground and Backstage 20

3.3 Unification of Communication and Entertainment 20

Conclusion 21

Acknowledgements 21

Works Cited 22