国际商务中的跨文化交际问题_英语论文

Intercultural Communication Problems in International Business

摘要

在现代社会，经济全球化不断加速,跨公司、跨国家、跨文化的商务活动越来越频繁,不同文化背景人们的跨国往来与日俱增，语言和文化的差异造成了更多的障碍，了解和掌握多元文化背景下的跨文化交流的知识和技巧,减少或消除因文化差异而引起的误会、摩擦和冲突,对有效地从事国际商务活动,提高生产力,具有十分重要的现实意义。

关键词：文化差异；国际商务；跨文化交际

Abstract

With the acceleration of economic globalization, in modern society, the cross-company, cross-national, cross-cultural business activities have become increasingly frequent, intercultural exchanges between people of different cultural backgrounds with each day passing. The linguistic and cultural differences caused more obstacles. Understanding and mastering the knowledge and skills of cross-cultural communication under the multicultural background can reduce or eliminate the misunderstanding frictions and conflicts caused by cultural differences. This action also has great practical significance to effectively be engaged in international business activities and to improve productivity. 

Keywords: cultural differences; international business; intercultural communication   

Contents

1. Introduction 5

2. Intercultural Communication 5

2.1 Culture and Intercultural communication. 5

2.2 Importance of Intercultural communication 7

2.3 Reasons for Intercultural communication problem 8

3. The Intercultural Communication in International Business 10

3.1 Attitudes Towards Management 10

3.2 Intercultural communication in business contract 10

3.3 Intercultural communication in business negotiation 11

3.4 Intercultural communication in business etiquette 13

3.4.1 Making an appointment 14

3.4.2 Greeting 15

3.4.3 Giving gifts 15

4. Conclusion 16

Works Cited 17