浅析零售业的发展现状及趋势_英语论文

Brief Analysis on the Development Patterns and Trend of Retailing

摘要

随着经济全球化的深入，零售连锁业的发展方式和内涵也产生了革命性的变化。连锁商业的大规模的发展，全球贸易往来的不断增加导致现在的零售连锁业形成了一个新的格局和新的动态，与此同时，中国零售连锁业在近年来也发生了翻天覆地的变化。

本文的主题是浅析现如今的零售连锁业的发展模式和未来趋势。自由市场中的零售总是自由流动的。概念、选址、人口迁徙、品味、品牌、价格以及执行者的领导能力总是在不断变化。一种业态从另一种业态扩展后带动了零售连锁业的发展。现在也是这样，如果一个零售连锁企业降低效率，那么它将被其他比之更高效者自动代替。

零售连锁业不可能一帆风顺的，它总是会上下波动的，零售连锁商应该根据自身的实际情况，选择适合自身发展的经营模式，创立自己的品牌效应，使自己的品牌在世界贸易中立于不败之地。

关键词：经济全球化; 零售业; 经营模式; 品牌效应

Abstract

With the deepening of economic globalization, the development and connotation of retail chains also have a revolutionary change. Large-scale development of chain business and global trade increased leading to retail chains which formed a new pattern and new flexibility. At the same time, China's retail chains have great changes in recent years.

This thesis analyses the model and the future tendency of retail chains. Retailing is always free flow in a free market. Concept, location, population migration, taste, brand, price and executive leadership are always changing from a state to the other promotion in the development of the retail chains. Nowadays, if a retail company develops slowly, it will be submerged in the tide of era. If it is low efficiency, it will be replaced by effective company automatically.

There is no smooth road to the retail chain and it always ups and downs. According to their own actual situation, retail chains should choose suitable business model, create their own brand effect, and make their brand in an impregnable position in world trade.

Keywords: economic globalization; retail ; business model; brand effect

Contents

1. Introduction 1

2. Literature Review 2

2.1 The Definition of Retailing 2

2.2 The Retailing Environment 2

2.3 Retail Administration 3

3. Present Situation Analysis of Retailing 4

3.1 Present Situation of Retailing 4

3.2 Retailing in China 6

3.3 Retailing in America 7

4. Problems Existing in Retailing and Possible Solutions 8

4.1 Existing Problems 8

4.2 Possible Solutions 10

5. The future trend of Retail Chains 11

5.1 Brand awareness 11

5.2 Growing importance of the supply chain 11

5.3 Integration of in-store and online experiences 12

5.4 The rise of luxury e-commerce 12

6. Conclusion 12

Works Cited 14