基于面子协商理论的跨文化商务沟通及其对策研究_英语论文

Investigating Cross-Cultural Business Communication from the Perspective of FNT and Its Strategies

摘要

随着经济全球化和国际合作的深入，跨文化商务沟通的重要性日益突出。但是，不同文化背景的商务人士对面子的认识，关注程度以及处理面子问题的方式不同，常给跨文化商务沟通带来困难甚至误解，造成沟通中的障碍。本文采用案例分析法并基于面子协商理论来分析面子观对跨文化商务交际的影响，并对商务人士提出相应的解决对策。

关键词：跨文化商务沟通; 面子协商理论; 个人主义和集体主义

Abstract

With the deepening of economic globalization and international cooperation, cross-cultural business communication is becoming more and more important. However, business people from different cultures have their own perspectives of face, degrees of concern with face and ways of dealing with face issues, which often lead to difficulties and misunderstandings and even barriers in the process of communication. This thesis adopts case study method to investigate the influences of face considerations on cross-cultural business communication from the perspective of Face Negotiation Theory and proposes applicable strategies for business people.

Keywords: cross-cultural business communication; face-negotiation theory;individualism and collectivism

Contents

1. Introduction 1

1.1 Background of the study 1

1.2 Signification of the study 1

1.3 Overview of the thesis 2

2. Literature Review 2

2.1 Theories related to face 2

2.2 Theories related to cross-cultural business communication 6

3. Research method 7

3.1 Case studies 7

3.2 Summary 10

4. General impact of face on cross-cultural business communication 11

4.1 Impact of face on communication mode 11

4.2 Impact of face on communication styles 11

5. Strategies to effective cross-cultural business communication 12

5.1 Politeness strategies 12

5.2 Cultural identity strategies 13

Works Cited 14