浅析礼仪在国际商务谈判中的作用_英语论文

On Functions of Etiquette in International Business Negotiations

摘要

伴随着现代经济的蓬勃发展，商务谈判活动应运而生。礼仪作为商务谈判活动中一项非常重要的内容，商务人士通过加强对其学习可以提高自身能力。更为关键的是，礼仪作为一种能够推动商务谈判成功的隐形力量，不仅可以拉近谈判双方的距离，而且最终会影响谈判的方向与结果。跨文化交际则能消除不同文化背景带来的沟通障碍与困难，便于商务人员将文化沟通技巧运用于国际贸易中。礼仪的内容复杂多样，本文着眼于礼仪在商务谈判中的重要作用，结合具体案例加以阐述，以提醒商务人士和企业遵循礼仪规范，善于运用礼仪，在当今激烈的市场竞争中站稳脚跟以及迅速发展。

关键词：礼仪；商务谈判；跨文化交际

Abstract

Along with the vigorous development of modern world economy, business negotiation activities are emerging. As a very significant part in commercial activities, businessmen continuously improve their ability by strengthening the study of business etiquette. What is more critical is that etiquette, an invisible force that can drive the success of business negotiations, not merely makes the two parties involved closer, but ultimately affects the direction and outcome of the negotiations. Cross-culture communication can eliminate the communication barriers and difficulties between different cultural backgrounds, which can facilitate the application of businessmen’s communication skills in international trade. The content of business etiquette is of complexity and diversity. This paper focuses on the functions of etiquette in business negotiations and elaborates with concrete cases, by which businessmen and enterprises are reminded of following the etiquette norms and make good use of it to stand firmly and gain rapid growth in today’s fierce market competition. 

Keywords: etiquette; business negotiations; cross-culture communication

Contents

1. Introduction 1

2. Literature Review 1

2.1 Definition of etiquette 1

2.2 Research status 1

3. Functions of Etiquette in Business Negotiation 3

3.1 Creating a harmonious communication atmosphere 3

3.2 Passing basic information 4

3.3 Portraying a good corporate image and personal image 5

3.4 Showing corporate culture and values 6

3.5 Deepening cross-culture understanding and promoting the establishment of cooperative relations 8

4. Application of Etiquette in Business Negotiation 9

4.1 Communicative etiquette 9

4.2 Manners etiquette 11

5. Conclusion 12

Works Cited 13