电子商务在旅游业中的应用_英语论文

Application of E-commerce in Tourism Industry

摘要

电子商务随着网络的出现也随之出现，时至今日，经历了五个发展过程，21世纪的电子商务发展更为迅速，甚至运用到旅游行业，通过对传统旅游业的对比，这一结合是社会的必然产物且为旅游业带来了更多的机遇。当然，它的出现有利也有弊，在运用的过程中存在一系列问题，本文侧重描述电子商务在旅游业中的应用实例和对于在运用中存在的问题提出意见和建议。

关键词：电子商务；电商旅游；应用实例

Abstract

The appearance and development of network promoted electronic commerce appear, it has experienced five development processes till now. In the twenty first century, e-commerce becomes more energetic and develops very increasingly, it even applies to tourism industry. Through the comparison between traditional tourism and e-commerce tourism, it is the inevitable product of social development. The combination brings more opportunities for travel agency. This paper focuses on describing some application examples about network platforms. What’s more, there are some problems when it applies to tourism, and the author will give some suggestions about how to deal with these problems.

Keywords: e-commerce; e-commerce tourism; application examples

Contents

1. Introduction 1

2. Literature Review 1

2.1 The definition of e-commerce 1

2.2 The origin of e-commerce 2

2.3 The combination of e-commerce and tourism 3

3.Differences between traditional tourism and e-commerce tourism 4

3.1 Marketing mode 5

3.2 Way of contact 6

3.3 Mode of payment 7

4. E-commerce application to Tourism and Suggestions 7

4.1 Booking hotel and tickets 7

4.2 Making tour plans 8

5. Conclusion 11