摘要

电影海报的不同寻常的价值体现在于被收藏，这种功能随着社会的稳定、经济的发展、人们审美品味的提高、和电影海报愈加精美化的设计与制作，逐步火热起来。电影海报从原来的宣传功能更在转向收藏功能，而且这种功能正在强化。这种新功能也对电影海报的设计与制作有影响，因而就要求海报设计的艺术性、时尚性更高，欣赏性更强。

多模态话语分析是对口语、文字、图像、图表、颜色、音乐等所有符号资源的分析。在多模态符号学的视角下，每种模态都是符号资源。电影海报作为一种艺术作品，是多种模态并存的载体。本论文将根据K&V（1996）的“视觉语法”并运用多模态话语分析理论对《泰坦尼克号》等电影海报加以分析。多模态话语分析理论有助于我们识读电影海报深层的语境意义，更好地理解和运用这一理论框架去认识更多东西，提高自身的多元识读能力。通过这一理论并从再现意义、互动意义及构图意义三个方面分析电影海报的内容及感悟情感特点，对比分析中外海报并得出多模态话语分析在社会长时间的塑造下将形成极具意义的一大潜势的结论。

关键词：电影海报；多模态话语分析；对比分析 

Contents

Abstract i

摘  要 ii

1. Introduction 1

1.1 General Introduction 2

1.2 Significance of the Study 3

2. Theoretical Foundation: Literature Review 4

2.1 Theoretical Principle of Multimodal Discourse Analysis 4

2.2 Identification of Multimodal Discourse 5

2.3 Meaning of Movie Posters 7

3. Research Design 8

3.1 Analysis of Multimodal Discourse in Movie Posters--Take Titanic as an Example 8

3.1.1 Representational Meaning 8

3.1.2 Interactive Meaning 10

3.1.3 Compositional Meaning 10

3.2 Analysis of Multimodal Discourse in Movie Posters--Take The Lovers as an Example 11

3.2.1 Representational Meaning 11

3.2.2 Interactive Meaning 11

3.2.3 Compositional Meaning 12

3.3 Analysis of Multimodal Discourse in Movie Posters--Take 2012 as an Example 12

3.3.1 Representational Meaning 13

3.3.2 Interactive Meaning 13

3.3.3 Compositional Meaning 14

3.4 Analysis of Multimodal Discourse in Movie Posters--Take Aftershock as an Example 14

3.4.1 Representational Meaning 14

3.4.2 Interactive Meaning 15

3.4.3 Compositional Meaning 16

4. Differences between Chinese and American Tragic Movie Posters 17

4.1 Different Culture and Values 17

4.1.1 Different Attitudes 18

4.1.2 Collectivism and Individualism 19

4.2 Different Material Selections and Themes in Disaster Movies 20

4.3 Different Movie Industry Levels 21

5. Conclusion 22

5.1 Major Findings 22

5.2 Limitation of the Study 23

Bibliography 24

Acknowledgements 25

Appendix  26