微信推送标题的词汇特征分析-以娱乐微信公众号为例_英语论文   

Analysis on the Lexical Features of WeChat Push Titles---A Case Study of Entertainment WeChat Official Accounts

摘要

自微信的附加模块微信公众号开通以来发展迅速，微信公众号不定时向受众推送新闻信息，受众自主选择阅读，而推送标题往往是对推送主题最精炼的概括和展示，起到了引起受众阅读兴趣的重要作用。

作者通过对相关文献资料的分析归纳后发现语言学界对新闻标题已经进行过较多方面的研究，而微信公众号的相关研究基本集中于2012年后，属于一个新型的研究议题。所以作者选择对微信推送标题进行词汇特征分析，如用词简洁具体，借用人、物名称，缩略词等，研究分析微信公众号推送标题的编辑特点以及词汇的选择所带来的不同语境效果，并以娱乐微信公众号为例，使其更加生动有趣，目的是帮助读者系统了解微信推送标题中的语言学意义。

关键词：微信推送；标题；词汇特征；微信公众号

Abstract

Since the add-on module of WeChat--WeChat Official Account started up, it has had a rapid development. It updates news in irregular time and audiences make choice by themselves. Title of the push is often the most concise generalization and presentation of the theme. It plays an important role in arousing audiences’ interest in reading the full passage.

Through the analysis of the relevant literature, it was found that there has been a lot of researches on the news titles in the field of linguistics. Researches related to WeChat official accounts mainly started in 2012, it is really a new topic. So the lexical features of WeChat push titles and different contextual effects brought by the choice of words like simple and concrete diction, metaphor and abbreviation are chosen to be analyzed. Models of the analysis on lexical features of entertainment push titles make it much more interesting. It is intended to help audience systematically learn about the linguistic meaning of WeChat push titles.

Key words: WeChat push; titles; lexical features; WeChat official accounts

Contents

Abstract i

摘 要 ii

1. Introduction 1

1.1 Research Background 1

1.2 Research Significance 2

1.3 Main Methodology 2

2. Literature Review 4

2.1 General Introduction 4

2.2 Review of Studies on General Lexical Features 4

2.3 Review of Studies on Lexical Features of News Titles 5

2.4 Review of Studies on Lexical Features of WeChat Push Titles 5

3. Analysis of Lexical Features on WeChat Push Titles 7

3.1 Simple and Concrete Diction 7

3.2 Metaphor 8

3.3 Pun 9

3.4 Abbreviation with Key Points 10

3.5 Numerals 11

3.6 Catchwords 12

3.7 Loanwords 13

4. Conclusion 15

Bibliography 16

Acknowledgements 18