论美国众筹网Kickstarter对中国公益众筹行业的启示_英语论文         

Inspirations of Kickstarter on China's Public Crowdfunding 

摘要

近年来，快速的经济结构转型使得社会结构的转型相对落后，导致我国贫富差距问题日益显著。在这样的社会背景下，公益众筹将公益与众筹联系在一起，成为新兴行业在中国的一股清流。这一民间资金筹集模式，不仅可以增强筹资者与捐款者之间的互动，使得参与者有更多参与公益事业的机会，也有助于增强公益事业自身的普惠性，推动慈善事业在中国社会中的发展地位。但是由于我国众筹行业仍处于起步阶段，作为国外的舶来品，它在为大众解决融资难题的同时，自身仍存在一些不足之处。

本论文介绍了互联网背景下“众筹”一词的起源及公益众筹的发展背景，通过对一系列成功案例的分析，探索美国众筹网Kickstarter的发展模式及其成功经验，进一步与国内“轻松筹”进行比较研究，分析国内公益众筹的现有优势和存在问题。针对现有问题，结合我国的实际国情和美国众筹成功的经验，总结出有效的经营策略和运行模式，为我国公益众筹的发展提供借鉴 。

关键词：公益  众筹  互联网金融  启示

Abstract

In recent years, transformation of social structure has been lagging behind that of economic structure, indicating prominent gap in China’s wealth. With the advent of the Internet, public crowdfunding, an emerging industry connecting public with charity, has sprung a great boom in China under such background. The initiator or originator makes an appeal for donations via crowdfunding platform, which attracts the public to donate money without any reward. Such a funding mode not only can strengthen the connection between donors and raisers and provide more opportunities for people to participate in public welfare, but also can improve universality of public crowdfunding and enhance its status in China. However, as it is still on the initial stage, while dealing with difficulties for people, public crowdfunding has some shortcomings to be overcome.

This thesis elaborates the origin and development background of public crowdfunding, explores the development mode and reasons for the success of Kickstarter, a crowdfunding platform of America, through analyzing several successful cases. At the same time, this thesis will compare it with Qingsong Crowdfunding, one of China’s public crowdfunding platforms, to make analysis of current situation of China’s and discuss its advantages and disadvantages, then put forward effective business strategies and operating modes on the basis of Kickstarter and China’s actual conditions, with the aim to provide inspiration and references for China’s development in the crowdfunding industry.  

Key words: public welfare   crowdfunding   Internet finance   inspiration

Contents

Chapter 1 Background 3

Chapter 2 Introduction of Public Crowdfunding 5

2.1 Definition of Public Crowdfunding 5

2.2 Characteristics of Public Crowdfunding 5

Chapter 3 The Development of Kickstarter—a Public Crowdfunding in America 7

3.1 Development Mode 7

3.2 Successful Cases 8

3.2.1 Design: Pebble E-Paper Smart Watch 8

3.2.2 Art: Rescuing the disappearing antique grade--Catlow Theater 8

3.2.3 Photograph: ARKYD Space telescope 8

3.3 Reasons for Its Success 9

3.3.1 Launch of JOBS 9

3.3.2 Creative Thoughts 9

3.3.3 Security Supervision 9

Chapter 4 The Current Developmentof China’s Public Crowdfunding 10

4.1 Introduction of QingSong Crowdfunding 10

4.2 Case Analysis 11

4.2.1 Success 11

4.2.2 Failure 11

4.3 Analysis on Its Success 12

4.4 Analysis on Its Failure 14

4.4.1 Arbitrarily Changeable Fund-raising Objectives 14

4.4.2 Lack of Supervision 14

4.4.3 Problems on the Project Design 15

Chapter 5 Suggestions on Public Crowdfunding’s Further Development 16

5.1 Perfecting Law System 16

5.2 Strengthening Supervision 16

5.3 Improving the Project’s Design and Implementation 17

Chapter 6 Conclusion 19

Acknowledgments 20

References 21