新媒体运行模式研究_英语论文
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A Research on the Operation Mode of New Media

摘要:近年来,“互联网+”成为热词,因此依托于互联网的新型运营模式应运而生,即新媒体运营模式。本文首先简单介绍新媒体的产生与发展历程,然后探讨研究新媒体运营模式和国内外新媒体产业的发展状况,最后分析新媒体未来发展趋势,对未来新媒体运营模式的产业进行展望。

关键字:新媒体,运营模式,趋势

Abstract: In recent years, the “Internet plus” has become a hot word, therefore a new operation mode based on the Internet emerges as the times require, that is, the operation mode of new media. This paper first briefly introduces the emergence and development of new media. Then it discusses the operation mode of new media and the development status of new media industry at home and abroad. Finally the future development trend of new media industry is explored and analyzed.

Key words: new media, operation mode, trend

Introduction

In recent years, with the continuous innovation and the rapid development of IT industry, the “Internet plus” has become a hot word, and new media is covering the vast majority of people’s life at an unimaginable speed. People’s consumption may no longer depend on the quality of the product in the future, for the product gap becomes very small when the society is developed to a certain extent. In its place, marketing may be a decisive factor. Therefore, a new operation mode based on the Internet arises at the historic moment. We call it the operation mode of new media. But there are great deficiencies in the operation and management of new media. Because new media is very different from the legacy media in the media form, and at the same time, the emergence of new media is not long and there is no ready-made experience to copy.

The purpose of this paper is to explore the features of the newly developing media, and its operation mode together with the prospects of its future development. The paper, I hope, can provide some inspirations for the operators of new media and push forward the development of the whole new media industry. 


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