摘要 

20世纪90年代在西方兴起的多模态话语分析很大程度上弥补了长久以来只着重于分析语言本身的这一局限性。其中最杰出的学者代表是Kress和Van Leeuwen。比照Halliday系统功能语法中的三大元功能，他们提出了第一个全面系统的视觉语法分析框架，从再现意义、互动意义和构图意义上探讨图像的意义表达，为多模态话语分析提供了理论基础。

电影海报是电影的“名片”，由于它独特的视觉艺术魅力，它一直是宣传电影的重要手段之一。本文以Kress和Van Leeuwen的视觉语法理论为指导，对电影《毒液》的宣传海报进行分析，探究该海报如何实现电影的再现意义、互动意义和构图意义，并有效地传达影片意义。通过对《毒液》海报的分析，既从理论上验证了运用视觉语法分析动态多模态语篇的可行性，也为观众欣赏电影海报提供了新的视角。

关键词：系统功能语法；视觉语法；《毒液》电影海报

Contents

Chapter 1 Introduction 1

1.1 Study Background 1

1.2 Purpose and Significance of the Study 1

1.3 Organization of the Thesis 2

Chapter 2 Literature Review 3

2.1 Review of Multimodal Discourse Analysis 3

2.1.1 Related Studies Abroad 3

2.1.2 Related Studies at Home 4

2.2 Review of Movie Posters Analysis 5

2.2.1 Studies on Movie Posters Abroad 5

2.2.2 Studies on Movie Posters at Home 5

Chapter 3 Theoretical Framework 7

3.1 Frameworrk of Kress & Van Leeuwen’s Visual Grammar 7

3.1.1 Representational Meaning 8

3.1.2 Interactive Meaning 8

3.1.3 Compositional Meaning 10

Chapter 4 Multimodal Discourse Analysis of the Venom Poster 11

4.1 The Representational Meaning of the Venom Poster 11

4.1.1 Analysis of the Narrative Process 12

4.1.2 Analysis of the Conceptual Process 12

4.2 The Interative Meaning of the Venom Poster 12

4.2.1 Visual Contact 12

4.2.2 Social Distance 13

4.2.3 Attitude 13

4.3 The Compositional Meaning of the Venom Poster 14

4.3.1 Information Value 14

4.3.2 Salience 14

4.3.3 Framing 15

Chapter 5 Conclusion 17

5.1 Summary 17

5.2 Major Findings 17

5.3 Limitations and Suggestions for Further Study 17

References 19

Acknowledgments 21