摘要 

随着中国经济改革和对外开放进程的加快，市场经济体制不断完善，中国与世界的互动也在不断加强，人才市场对英语人才的需求一直呈上升趋势，作为国际商务交流重要载体的商务英语也得到了越来越广泛的应用,商务文化意识作为专业性人才培养的必备素养，它的培养也是重中之重。自二十世纪初，越来越多的学者开始探讨商务英语教学中商务文化意识的培养策略，但基于跨文化交际视角的研究寥寥无几。本论文以这个视角对培养商务文化意识的必要性和策略进行研究，旨在分析得出符合中国教学现状且能有效培养商务文化意识的策略。作者选择从商务英语的本质入手，通过与普通英语的对比，突出它目的性、专业性以及交际能力的特点，从而针对性地指出国内教学中的不足，借此提出一些高校教学中培养商务文化意识的建议。希望能对加强商务文化意识培养的研究有所借鉴。

关键词：商务英语教学；跨文化交际；商务文化意识 

Contents

Chapter 1 Introduction 1

Chapter 2 Literature Review 2

2.1 Introduction of Business English Teaching 2

2.1.1 The Teaching Status quo of Business English 2

2.1.2 The Teaching Essences and Characteristics 2

2.2 Related Research at Home and Abroad 4

Chapter 3 Business Culture Awareness in Intercultural Communication 7

3.1 Business Culture Awareness 7

3.2 Intercultural Communication 7

3.2.1 The Definition 7

3.2.2 The Specific Performance 8

3.3 The Relationship of Business Culture and Intercultural Communication 9

Chapter 4 Cultivation of Business English Culture Awareness in Business English Teaching 11

4.1 The Role of Business Culture Awareness 11

4.1.1 The Promotion of Teaching Quality 11

4.1.2 The Improvement of Communication Competence 11

4.2 The Cultivation Methods of Business Culture Awareness 12

4.2.1 Improving the Current Courses Setup 12

4.2.2 Adopting more Appropriate Teaching Methods 12

4.2.3 Developing Culture-oriented Courses 13

4.2.4 Having Extracurricular Immersive Practice 14

Chapter 5 Conclusion 15

References 17

Acknowledgements 19