摘要 

随着全球经济一体化的高速发展，世界范围内的经济合作与业务往来交流也在不断增多，个人与个人、企业与企业之间的商务往来日益紧密，相互沟通日益频繁。在国际商务交流中，商务信函是一种正式的文体，是一种常用也是最重要的沟通方式，其作为商务交换信息的主要载体，在商务信函中巧妙的运用礼貌原则,语气得当,措辞讲究表明双方之间真诚且友好的态度，对达成合作的良好愿望，可以促进双方在商业领域的相互妥协与相互合作，建立密切的个人联系，有利于商业的正常开展与公平交易的进行，因此，我们对商务信函中有关于礼貌原则的研究就显得尤为必要。本文以面子理论、合作原则和礼貌原则为理论框架阐述了礼貌原则在好消息商务信函和坏消息商务信函中以及劝说性商务信函的运用，旨在讨论英文商务信函中礼貌原则的具体作用，从而促进合作双方的交流和增进友好关系。

关键词：商务信函；面子理论；礼貌原则；应用

Contents

Chapter 1 Introduction 1

Chapter 2 Literature Review 3

2.1 Brief Introduction of Business Correspondence 3

2.2 Characteristics of Business Correspondence 3

2.3 Research on Politeness Principle at Home and Abroad 4

Chapter 3 Theoretical Framework 7

3.1 Politeness Theory 7

3.1.1 Face Theory 7

3.1.2 Cooperative Theory 8

3.2 Leech’s Politeness Principle 8

Chapter 4 Application of Politeness Principle in Business English Correspondence 11

4.1 Application of Politeness Principle in Good News Business Letters 11

4.1.1 Politeness Principle at Lexical Level 11

4.1.2 Politeness Principle at Syntactic Level 12

4.1.3 Politeness Principle at Discourse Level 12

4.2 Application of Politeness Principle in Bad News Business Letters 13

4.2.1 Politeness Principle at Lexical Level 13

4.2.2 Politeness Principle at Syntactic Level 14

4.2.3 Politeness Principle at Discourse Level 15

4.3 Application of Politeness in Persuasive Business Letter 15

4.3.1 Politeness Principle at Expression Level 15

4.3.2 Politeness Principle at Discourse Level 16

Chapter 5 Conclusion 17

References 19

Acknowledgements 21