摘要 

中国茶文化的历史悠久，能够往上追溯两千多年。炎帝神农氏尝百草发现了茶。其形成发展于魏晋时期，繁荣于唐宋时期，并在明清时期成熟定型。可以说，茶文化的发展史，与我国历史发展脉络高度吻合，是中国历史的重要组成部分。中华茶文化融合了儒释道文化的哲学思想，凝聚了中华民族“天人合一”的精髓，是和谐共处的特殊润滑剂，是传播中华文化、互鉴交流、增进和平友谊的特别使者。“一带一路”包含了丝绸之路经济带和21世纪海上丝绸之路，是我国的重要战略构想，是习主席坚持各国友好往来，和平发展的标志。茶文化已经成为了连接“一带一路”的桥梁，它凝聚着中华民族的传统文化和精神，是促进人们友好相处，和谐共处的纽带，可以增进各国间的友好往来。

本文将以“一带一路”为时代背景，研究中国茶文化的对外传播，包括茶文化对外传播的意义、途径以及如何在“一带一路”的新机遇下发扬中国茶文化。“一带一路“背景下，我国茶文化的传播存在着品牌意识薄弱、相关领域人才不足、对外传播意识有限等问题。本文围绕这些问题进行研究，同时提出相应的解决策略，希望把中国的茶文化传播到全世界，并为未来的茶文化研究提供参考及借鉴意义。

关键词：一带一路；茶文化；对外传播

Contents

Chapter 1 Introduction 1

Chapter 2 Literature Review 3

2.1 Foreign Research Status 3

2.2 Domestic Research Status 3

Chapter 3 Theoretical Framework 5

3.1 Chinese Tea Culture 5

3.1.1 The Connotation of Chinese Tea Culture 5

3.1.2 The External Communication of Chinese Tea Culture 5

3.2 Belt and Road Initiative 6

3.2.1 The Connotation and the Development of the Belt and Road Initiative 6

3.2.2 The Influence of the Belt and Road Initiative on Chinese Tea 7

Chapter 4 Opportunities and Challenges for the External Spread of Chinese Tea Culture 9

4.1 Opportunities for the Spread of Chinese Tea Culture 9

4.1.1 The Inheritance and Promotion of Spirit of Chinese Tea Culture 9

4.1.2 The Promotion of International Marketing of Chinese Tea 9

4.1.3 The Promotion of Cross-cultural Communication of Chinese Tea 10

4.2 Challenges for the Spread of Chinese Tea Culture 10

4.2.1 The Limited Awareness of International Communication 10

4.2.2 The Inadequacy of Professionals 11

4.2.3 The Insufficiency in Brand Awareness 11

Chapter 5 Strategies for the Spread of Chinese Tea Culture in the Belt and Road Initiative 13

5.1 Developing Chinese Tea Culture Tourism 13

5.2 Conducting Overseas Communication and Cooperation 13

5.3 Cultivating Tea Culture Compound Talents 14

Chapter 6 Conclusion 15

References 17

Acknowledgments 19