Language Characteristics and Translation Strategies of Public Signs in Business English_英语论文

摘要

中国对外开放后，外国商人和旅客来中国进行交易、旅游的人数持续增加，英语告示语已经渗透到社会的各个角落，普及范围日益广泛,受到了人们更多的关注。告示语有其自身语言特色，即广泛使用名词、动词、动名词、短语、缩略语、现在时和祈使句，有时配以图文，告示语本身也具有四种不同的功能：指示性、提示性、限制性和强制性。要真正掌握英语告示语的语言特点及翻译不仅要精通语言知识，还需掌握一些商务专业知识。同时在商务英语告示语翻译中必须遵循一定的翻译原则，采用一些翻译策略。本文根据告示语的语言特色和四种不同应用功能，翻译告示语时试图采用的策略分别为直译和意译、归化和异化、语义翻译和交际翻译。

关键词：商务英语告示语；语言特色；翻译策略

Contents

摘  要 I

Abstract II

1 Introduction 1

1.1 Background and Significance of the Study 1

1.2 Definitions of Public Signs 1

2 Literature Review 1

2.1 Previous Studies in Western Countries 1

2.2 Previous Studies in China 2

3 Classification and Language Characteristics of Public Signs 3

3.1 Classification of Public Signs 4

3.2 Language Characteristics of Public Signs 4

3.2.1 Extensive Use of Nouns, Verbs and Gerund 4

3.2.2 The Application of Phrases and Acronyms 5

3.2.3 The Use of Text and Graphic Signs 5

3.2.4 The Use of Present Tense and Imperative Sentences 5

4 Translation Strategies of Public Signs in Business English 5

4.1 Literal Translation 5

4.2 Free Translation 6

4.3 Domestication and Foreignization 7

4.4 Semantic Translation and Communicative Translation 8

5 Conclusion 10

References 12