Barriers and Countermeasures to Intercultural Communication in Business Activities between China and America_英语论文

摘要

随着经济全球化的发展，国与国之间的距离越来越小，世界也随之变成了“地球村”。而经济全球化的加速发展，使得国际贸易、投资和商务活动更加频繁。与此同时，各国企业间的跨文化交际也随之更为活跃。越来越多的合资和外资公司的成立，不可避免的使各企业需面对来自世界的更为激烈的挑战。跨国商务活动为更多的跨文化交际提供了平台。伴随着中国经济一体化的大趋势，跨文化交际被赋予了更高的要求。商务活动中跨文化交际障碍不同于一般意义上的语言障碍，它的后果和影响也更为严重、深远。本文通过列举中美商务活动中存在到的一些交际障碍，围绕文化背景将美国与中国文化进行比较，并针对这些交际障碍提出相应的应对策略。

关键词：跨文化交际；商务活动；障碍；对策；中美

Contents

摘  要 I

Abstract II

1 Introduction 1

2 The Development Progress of Cross-Cultural Communication 2

2.1 Researches Made by Foreign Scholars 2

2.2 Researches Made by Domestics Scholars 2

3 The Definition of Cross-Cultural Communication 2

4 Barriers to Cross-Cultural Communication between Chinese and Americans in Business Activities 3

4.1 Chinese and American cultural background 3

4.2 Cultural dimensions 3

4.2.1 Individualism vs collectivism 3

4.2.2 Power-distance 4

4.2.3 Uncertainty-avoidance 5

4.2.4 Masculinity vs femininity 5

4.2.5 Time:polychromic vs monochromic 6

4.2.6 High-context vs low-context 6

4.3 Language barrier 6

4.4 Nonverbal communication barrier 7

4.4.1 Eye contact 7

4.4.2 Silence 7

5 Countermeasures 8

5.1 Set up the course of cross-cultural communication 8

5.2 Use two principle properly 8

5.2.1 Cooperative principle 8

5.2.2 Politeness principle 8

5.3 Respect for cultural differences in different countries and regions 9

5.3.1 Pay attention to the differences in values between Chinese and American 9

5.3.2 Pay attention to the expression of cultural differences 9

5.4 Use humor in business properly 9

6 Conclusion 9