摘要 

跨文化交际是指不同文化背景的人们之间的交际活动，实际上是语言的交融及文化整合过程。而不同文化背景的人在跨文化商务活动中常常会产生文化冲突,这大多是文化之间的差异所造成的，文化的差异常常会阻碍商务活动的顺利进行。中西文化差异的主要内容以及在商务活动中由于文化背景不同而产生的冲突应当引起重视，所以跨文化交际策略在商务活动中的运用以及关于培养商务英语专业学生跨文化交际能力的对策就显得尤为重要。 

关键词：跨文化交际；文化冲突；商务活动；交际策略

Contents       

Introduction 1

1.A brief introduction to cross-cultural communication 3

1.1 The definition of Cross-cultural Communication 3

1.2 The relationship between culture and communication 4

2. The Influence of Economic Globalization on the Business Activity（Take China as an example） 5

2.1.The Opportunities of Economic Globalization in China 5

2.2.The Challenge of Economic Globalization in China 6

3.Contradiction or conflict in business activities because of different background（Take Chinese and Western as an example） 6

3.1 Differences in traditional ideas 6

3.2 Differences in time ideas 7

3.3 Difference in values 8

4.Cross-cultural Communication Strategies 8

4.1 Respecting other's culture 9

4.2 Taking the initiative to learn cross-cultural communication knowledge 9

4.3 Adhering to the principle of justice and equality 10

4.4 Flexible application of non-verbal communication 10

5. True cases of cultivating the application of cross-cultural communicative strategies 11

5.1 The significance of cultivating Cross-cultural communicative competence for Business English majors 11

5.2 The concrete measures to develop the cross-cultural communicative competence 12

5.2.1 Increase cross-cultural courses 12

5.2.2 Create an atmosphere of intercultural communication 12

5.2.3 Develop the students' consciousness of active learning 13

Conclusion 13

References 15