摘要 

随着经济全球化进一步发展，市场竞争也愈发激烈，企业需要不断推出富有生命力的新产品来充地满足日益增长的市场需求。如何开发出成功的新产品,已经成为企业能否在竞争中拔得头筹的核心问题。而新产品在开发过程中，需要采取相应的开发战略,所以战略的有效性决定了新产品能否开取得成功。采取何种开发战略则应该具体案例具体分析，了解开发战略的形成过程，对该公司新产品开发过程各个阶段的战略内容进行分析,从而最优化新产品开发战略的选择和应用。

关键词：新产品；开发战略；市场 ；最优化

Contents       

Introduction  1

1. The Overview of New Product Development Strategy 2

1.1 Fundamental Concept of New Product Development Strategy 2

1.1.1 The Connotation of New Product 2

1.1.2 The Connotation of Development Strategy  2

1.2 Significance of New Product Development Strategy   3

1.2.1 Features of New Product Development Strategy  3

1.2.2 The risk of New Product Development 4

2.The Functions of New Product Development Strategy  5

2.1 Formation Process of New Product Development Strategy 5

2.2 Effects of New Product Development Strategy6

2.2.1 General Functions  6

2.2.2 Special Functions  8

3. Different Types of New Product Development Strategy  9

3.1 Main Affecting Factors of the Strategies Selection     9

3.2 Instance Analysis of Typical Strategies  10

Conclusion   15

References   17