A Study on the Pragmatic Strategies of Business English Negotiations for Foreign-related Enterprises_英语论文

摘要

随着全球经济一体化的迅速发展，跨国商务涉外企业在经济活动中的地位日益突出占据主要地位，因此商务英语逐渐受到大家的重视。而且涉外商务英语谈判在国际商务活动中占有举足轻重的位置，因为它关系到商机的得与失，而成功的语用策略是商务英语谈判成败的关键。

本文以涉外企业在运用语用策略中具体执行委婉语、模糊语以及幽默语在跨国商务中的运用为例。但是涉外企业有利也有弊，事实上涉外企业的语用策略是把双刃剑。这些语用策略仅仅是其中的小部分，但已经在商务谈判过程中体现了极大的优势并且带来了很大的成功。因此，我们在国际交往过程中应正确使用这些语用策略并注意灵活运用这些策略，一定可以获得难以想象的成果。

关键词：商务谈判；语用策略；模糊；委婉；幽默

Contents

Acknowledgments.I

Abstract.II

摘要.III

Chapter One Introduction1

1.1 The Background of the Study.1

1.2 Significance of the Study2

1.3 Structure of the Thesis2

Chapter Two Literature Review.4

2.1 Types of Pragmatic Strategies on the Foreign-related Business Negotiation4

2.2 Previous Studies on Pragmatic strategies in the Foreign-related Business Negotiations6       

Chapter  Three  The   Application   on  Pragmatic  Strategies  in  Foreign-related Business  Negotiation.8

3.1 Specific Pragmatic Strategies of the Foreign-related Business Negotiation.8 

3.1.1 Research on the Ambiguity of the Foreign-related Business Negotiation.8

3.1.2 Research on the Humor of the Foreign-related Business Negotiation.9

3.1.3 Research on the Euphemism of the Foreign-related Business Negotiation10

3.2 The Effects of Pragmatic Strategies in Foreign-related Business Negotiatin12

3.2.1 The Advantages of Pragmatic Strategies of Foreign-related Business Negotiation12

3.2.2 The Disadvantages of Pragmatic Strategies of Foreign-related Business Negotiation.12

Chapter Four Conclusion 14

References 16