On Cross-cultural Differences Existing in Chinese and English Advertisements and the Corresponding Translation Methods_英语论文

摘要

英汉广告翻译是一种跨文化交际活动，目的不仅在于传达广告的基本含义，也关乎到文化间的交流与传播。本文从跨文化角度分析英汉广告之间存在的文化差异，通过实例分析总结中英广告翻译时适用的翻译方法，强调英汉广告翻译应采用变通手段，力求译文准确，简洁，符合原文广告的风格并具有最佳可读性。

关键词：跨文化差异；广告；翻译方法  

Contents

Acknowledgements I

Abstract II

摘 要 III

Chapter One Introduction 1

1.1 Research Background 1

1.2 Purpose and Significance of the Research 1

1.3 Structure of the Thesis 2

Chapter Two Literature Review 3

2.1 Previous Researches 3

2.2 Theoretical Framework 3

2.2.1 About Culture 3

2.2.2 About Translation 4

2.2.3 Culture and Translation 4

2.2.4 The Causes of Cross-cultural Differences 4

Chapter Three Suggested Translation Methods for Advertisements from Cross-Cultural Perspective 7

3.1 Brief Introduction to Advertisement 7

3.1.1 The Functions of Advertisement 7

3.1.2 The Characteristics of Advertising Text 8

3.2 Suggested Translation Methods 8

3.2.1 Literal Translation 8

3.2.2 Free Translation 9

3.2.3 Parody 11

3.2.4 Sentence Pattern Transformation 13

Chapter Four Conclusion 14

4.1 Major Findings 14

4.2 Limitations 14

References 15