Speech Acts in English Public Service Advertisements on Environmental Protection_英语论文

摘要

公益广告已有的研究主要涉及其修辞特点、传播机制和社会意义等，对其中的言语行为关注不够充分。本研究对英语环保公益广告中的言语行为进行了讨论。结果表明，阐述类和指令类是使用频率最高的两种言语行为；间接言语行为比直接言语行为更容易被受众接受。本研究对制作中文环保公益广告有一定的启示意义。

关键词: 英语环保公益广告；言外行为；间接言语行为 

Contents

Acknowledgments I

Abstract II

摘要 III

Chapter One Introduction 1

1.1 Reasons for the Present Study 1

1.2 Significance of the Present Study 2

1.3 Organization of the Thesis 2

Chapter Two Previous Studies on PSAs 3

2.1 Rhetorical Features 3

2.2 Communication Mechanism 3

2.3 Social Significance 4

Chapter Three Theoretical Framework 6

3.1 Speech Act Theory 6

3.2 Classification of Illocutionary Act 6

3.3 Indirect Speech Act 7

Chapter Four Speech Acts in English PSAs on Environmental Protection 8

4.1 Illocutionary Act in PSAs on Environmental Protection 8

4.1.1 Representatives 8

4.1.2 Directives 9

4.2 Direct and Indirect Speech Act in PSAs on environmental protection 10

4.2.1 Direct Speech Act 10

4.2.2 Indirect Speech Act 11

4.2.3 Combination of Direct and Indirect Speech Act 12

Chapter Five Conclusion 14

5.1 Major Findings 14

5.2 Limitations of the Present Study 14

References 15