Pragmatic Analysis on Euphemism in Negative Business English Letter_英语论文

摘要

委婉语在报忧类商务英语信函中起了重要的作用，不但能委婉明确地传达坏消息，又能维持贸易双方的合作关系，使利益冲突变得含蓄而不影响交际目的。本文以礼貌原则为指导，通过对40篇经典的报忧类商务英语信函中的委婉语的部分进行定性分析，从而探究委婉语在报忧类商务英语信函中的表现特征，语用功能和交际目的，并总结出委婉语的相关应用策略，为商务英语信函从事者提供参考性意见及建议。

关键词：委婉语；报忧类；商务英语信函；礼貌原则

Contents

1. Introduction 1

1.1 Introduction to Negative Business English Letter 1

1.2 Introduction to Euphemism 3

2.Literature Review 3

3.Theoretical Basis: Politeness Principle 6

3.1 Basic Rules of Politeness Principle 7

3.2 Significance of Politeness Principle 8

4. Euphemism in Negative Business English Letter 9

4.1 Features of Euphemism in Negative Business English Letter 10

4.1.1The Attenuation of the Tone 10

4.1.2 Vagueness 11

4.1.3 Purposiveness 12

4.2 Strategies of Application of Euphemism in Negative Business English Letter 15

4.2.1 The Subjunctive Mood 15

4.2.2 The Passive Voice 16

4.2.3 Tenses 17

4.2.4 Indirect Expressions and Replacement of words 18

4.3 The Relation between the Features and the Strategies of Euphemism 20

5. Conclusion 20

References 22