摘要 

随着经济全球化不可逆转, 各国企业纷纷走向国际化。中国家电行业不仅要适应国内的竞争压力, 还要应对外国企业的挑战，这使得我国家电企业的发展更加具有挑战性。针对当下我国家电产业市场局势，本文在分析中国家电产业存在的问题的基础上，以波特的竞争优势理论分析海尔成功并购美国通用的案例，力图探索我国家电业的未来发展方向。

鉴于上述目的与想法，本文主要由五个部分组成：第一部分是绪论，即选题的原因和意义以及选题的目的；第二部分是竞争优势理论和我国家电企业存在的问题；第三部分是海尔并购通用电气的案例分析；第四部分是我国家电企业国际化的建议；最后是对全文的总结，希望能对我国家电业的国际化有一定借鉴意义。

关键词：国际化  海尔并购GE  中国家电企业  竞争优势理论

Contnets

1 Introduction 1

2 Comparative Advantage & Problems of China’s Home Appliances Enterprises 2

2.1 Competitive Advantage Theory 2

2.2 Problems of China’s Home Appliances Enterprises 4

2.2.1 Outdated management mode 4

2.2.2 Imperfect supply chain and distribution system 5

2.2.3 Lacking of original product R&D 5

3 A Case Study of Haiers’ M&A of GE 6

3.1 Brief description of the M&A case 6

3.2 Case study from the perspective of Comparative Advantage 6

3.2.1 Factor endowment 7

3.2.2 Supply chain and distribution channels 7

3.2.3 Demand condition 8

3.2.4 Strategies of management, product R&D and marketing 9

3.2.5 Chances 10

4 Suggestions for Internationalization of Chinese Home Appliance Enterprises 11

4.1 Employing OEC to improve management efficiency 11

4.2 Building strategic cooperation partnership to perfect supply chain 12

4.3 Promoting production innovation to meet new demands 12

4.4 Utilizing cross-border e-commerce to extend markets 13

5 Conclusion 14

Works Cited 16

Acknowledgements 17