A Transition of Chinese Images in the Built Stereotypes of Western Films and TV Series_英语论文

摘要

欧美影视剧在商业利益的驱使下在人才、景观、民俗文化等各方面对中国资源进行了全面开发,中国故事、中国影星、中国风光等进入影视。我们发现，其虽然热衷于开发中国资源,但在以中国风情、中国元素吸引观众的同时其所传达的并非中国文化内涵,而是西方价值观念。国家形象是国家软实力的体现,影片里的中国形象亦是中国国家形象的重要组成。欧美影视剧以巨大的影响力将“他塑”形象传播至全球范围,这些形象呈主观单一，甚至脸谱化、负面化。而中国却处于失语状态,这不利于中国银幕形象的塑造传播与国家形象的改善。根据有关资料搜集和数据分析，此类问题已经引起了很大关注。虽然不乏很多学者的研究，但缺少对问题的深刻剖析和对对策的仔细研究，有一定的探究空间。通过文献分析结果，本文首先选取了21世纪前后具有代表性的影视作品进行对比研究，描绘出了“他塑”的变迁轨迹，最后提出如何应对如今变迁的策略。

关键词：中国人形象；欧美影视；变迁；他塑

Contents

Introduction 1

1. Literature Review 2

1.1 Three Main Trends 2

1.2 The Deficiencies of the Trends 3

1.3 Two Main Research Methods 3

1.4 Improvements 4

1.4.1 Improvements of the Research Trends 4

1.4.2 Improvements of the Research Methods 4

2. Transition in Western Films and TV Series 5

2.1 Transition Before the 21stCentury 5

2.2 Transition in the 21st Century 6

2.2.1 Transition of Western TV Series 6

2.2.2 Transition of Western Films 7

3. Problems of the Existing Researches 7

3.1 Problems about the West 8

3.2 Problems about Chinese 8

4. Solutions for Solving the Misunderstandings 9

4.1 The Attitude to the Built Images of Western Films and TV Series 10

4.2 The Fundamental Solution of Solving Misunderstandings 10

4.2.1 Learn experience from the West 11

4.2.2 Present the Core of Chinese Culture 11

4.2.3 Develop the New Media 12

4.2.4 Take Advantage of the Craze for China 12

Conclusion 12

References 14