摘要 

企业文化包含企业精神和价值观，它对企业的战略选择有重大的影响。然而，许多中国电子科技企业无法建立适合自身的企业文化，难以适应当今激烈的市场。因此，比较苹果和华为的企业文化，给中国电子科技企业启示的研究是有意义和价值的。

鉴于上述想法和目的，本论文主要分为五个部分展开研究。第一部分为引言，包括选题的原因和意义；第二部分是企业文化的相关理论以及我国电子科技企业在企业文化建设方面存在的问题；第三部分是本文的核心，旨在详细比较苹果和华为两大企业的企业文化；第四部分是我国科技电子企业从两大企业的企业文化中得到的一些启示，并为他们提高竞争力提出可行性建议。最后一部分是论文的结论，希望对中国电子科技企业的企业文化建设有一定借鉴意义。

关键词： 企业文化 苹果公司 华为公司 对比研究

Contents

1 Introduction 1

2 Problems of Chinese Electronic Enterprises in Corporate Culture Construction 2

2.1 Corporate Culture and Its Functions 2

2.1.1 Definition and Features of Corporate Culture 2

2.1.2 Functions of Corporate Culture 3

2.2 Problems 4

2.2.1 Leader-centered, but Not Corporate-centered 4

2.2.2 Focusing too Much on Superficial Form but Not Intrinsic Nature 5

2.2.3 Indistinctive Personality 5

3 Comparative Study of Apple and Huawei’s Corporate Culture 6

3.1 Apple’s Corporate Culture 6

3.1.1 Apple’s Corporate Culture 6

3.1.2 The Impact on Apple’s Performance 7

3.2 Huawei’s Corporate Culture 9

3.2.1 Huawei’s Corporate Culture 9

3.2.2 The Impact on Huawei’s Performance 10

3.3 Common Features of Apple’s and Huawei’s Corporate Culture 12

3.3.1 Innovation Culture 12

3.3.2 Good Organizational Culture 13

3.3.3 Competiveness Culture 14

4 Strategies for Domestic Electronic Companies’ in Corporate Culture Construction 15

4.1 To Develop Corporate-oriented Culture 16

4.2 To Build Complete Group of Internal Mechanisms 17

4.3 To Focus on Culture Personality of Innovation 18

5 Conclusion 19

Works Cited 21

Acknowledgements 22