功能对等理论在手机广告英汉翻译中的应用_英语论文

Application of Functional Equivalence Theory in E-C Translation of Mobile Phone Advertisements

摘要

由于科学技术和经济的发展，手机已经成为人们日常生活中不可或缺的一部分。手机使我们的生活更加便利。手机广告在日常生活中也非常常见。到目前为止，很多关于手机广告的研究大多是从广告学或营销学等方面进行的，但是关于手机广告翻译的研究也很有意义。因为奈达的功能对等理论可以很好的用于指导手机广告的翻译，所以本文探讨了功能对等理论在手机广告英汉翻译中的应用，旨在为手机广告翻译提供一些参考。

本文分为三个部分。第一部分介绍了奈达的功能对等理论，包括它的定义，和特点。第二部分论述了功能对等理论在手机广告翻译中的可行性。第三部分在功能对等理论的指导下，从词汇，句法和修辞等层面探讨运用恰当的翻译策略翻译手机广告，例如直译法、意译法和仿译法等。笔者认为，译者在翻译时应该尽力使译文与原文在意义、语言表达和文化元素方面保持一致，这样才能达到比较好的翻译效果。

关键词： 手机广告；功能对等；实际应用

Abstract

Due to the development of science and technology，mobile phones have become an integral part of people's daily lives. It has made our lives more convenient. And mobile phone advertisements are very common. So far, many studies have dealt with this issue from the advertising or marketing aspects, but the translation of mobile phone advertisement is also significant. Nida’s functional equivalence theory can be applied to guide the translation of mobile phones advertisements. This paper explores the application of functional equivalence theory in E-C translation of mobile phones advertisements, aiming at providing some reference for the translation of mobile phones advertisements.

This paper is divided into three part. In the first part, the author introduces the functional equivalence theory about its definition and features. And the author discusses, in the second part, the feasibility of functional equivalence theory to the translation of mobile phones advertisements. In the third part, the author analyzes mobile phone advertisements translation under the guidance of functional equivalence theory from the lexical, syntactical and rhetorical aspects，by using translation strategies like literal translation, free translation and loan translation. The author believes that translators should try their best to make the translation consistent with the original in terms of meaning, language expression, and culture. 

Key words: mobile phone advertisements; functional equivalence; application