The Enlightenment for China’s E-commerce Development Based on Amazon's Successful Operation_英语论文

摘要

互联网如今已是大势所趋，随之电子商务的发展也成为了人们的焦点。越来越多的人选择线上购物，电商企业如雨后春笋般出现。业内佼佼者亚马逊不断创新，形成了自己的经营模式。相比之下中国电商企业起步晚，发展慢，缺少足够的经验。许多电子商务企业破产倒闭或是已经面临重组，中国的淘宝网从创立之初，就一直是中国电子商务的领头羊，因此，想要发展中国电子商务，研究亚马逊与淘宝的发展历程和特点，必不可少。

本文首先介绍亚马逊的发展历史和发展机遇与经验，然后进行阐述中国电子商务的现状和隐患，并以淘宝网为案例进行典型性分析，探索中国电子商务发展瓶颈，寻找出问题。最后根据亚马逊和淘宝的三项经营策略为对比研究对象，总结出适合我国电子商务的发展战略。

关键词：电子商务；亚马逊；淘宝；销售策略

Contents

Introduction 1

1 The Development History and Current Situation of Amazon Shopping Network 2

1.1 The Development Process of Amazon Shopping Network 2

1.2 Current Situation of Amazon Shopping Network 4

1.3 Science and Technology Innovation of Amazon 5

2 The Development of E-commerce in China 5

2.1 The Overall Situation of China's E-Commerce Industry 5

2.2 The Basic Characteristics of China's e-commerce 6

2.2.1 Comparatively Lower Operating Costs 7

3.2.2 Lack of Relevant Restrictions 7

2.2.3 Security 7

2.3 The Development History and Current Situation of Taobao Shopping Network 8

3. The Enlightenment Based On Amazon's Successful Operation 9

3.1 Comparison between Amazon and Taobao 10

3.1.1 Comparison of Logistics Strategy 10

3.1.2 Comparison of Promotional Strategies 11

3.1.3 Strategic Cost Management 13

3.2 The Development Strategy of China’s E-Commerce 14

3.2.1The Improvement of Shopping Experience and Cultivation of Customers’ Loyalty 15

3.2.2 More Careful Cost Management and Increase of Profitable Projects 15

3.2.3 Insistence on Low-Cost Strategy, Price Concessions on the Consumers 16

3.2.4 Using Technology to Strengthen Customer Relationships and Offline Promotion 17

3.2.5 Improvement of the Logistics System on the Application of Precise Marketing 17

Conclusion 18

References 20