浅析广告词翻译中词的不对称现象_英语论文

An Analysis of the Lexical Asymmetry between the Translation of English and Chinese Advertisements 

摘要

随着经济全球化的发展，中国人得以接触外国商品，同时，中国的产品也进入了世界市场。因此，广告语翻译显得尤为重要。英汉两种语言在翻译过程中，

不对称现象随处可见，尤其他们的对应语之间，会出现语义不对称现象。

本文将通过对一些知名的汽车、食品等广告语进行分析探讨广告词的英汉翻译不对称现象，即翻译中语义的变化和词性的转换，并且总结英汉翻译中不对称现象的原因。最后提出可供参考的翻译技巧。

关键词:翻译   不对称性   广告词

Abstract

With the economic globalization and the economic development of China, nowadays, Chinese citizens can have access to some kinds of famous brand products made in or designed by foreign countries; in the meantime, many products made in China have entered the international markets. Therefore,the translation of advertisements seems to be significant.In the process of translating English advertisements into Chinese,asymmetry is everywhere to be seen,especially the lexical asymmetry. 

Beginning with the analysis of the cultural differences between English and Chinese, the thesis will analyze asymmetry phenomenon by analyzing a number of examples, which are the advertising slogans of many famous car companies and food industries. On this basis,continuing with the examples, the thesis try to make a conclusion of the causes of this phenomenon , thus further studying the asymmetry between English and Chinese advertisements and putting forward some translation skills for translators to refer to.

Keywords:translation   asymmetry   advertisements