摘要 

物联网是新一代信息技术的重要组成部分，是信息化时代发展的重要标志。传统的食品营销模式和手段和方法现在难以满足消费者的服务需求。而物联网则为现代食品的营销提供了新的渠道。本研究将首先对传统食品销售紧进行分析，指示其存在的弊端，在此基础上分析研究基于物联网的食品营销的特点和优势，并探讨其基本的营销策略，期望会对未来物联网食品营销有些许鉴作用。

关键词：物联网  食物  销售策略  优势

Contents

1 Introduction 1

1. 1 Origin of Internet of Things 1

1. 2 Development of the Internet of Things 2

2 Traditional Food Sales 3

2. 1 Major factors in Traditional Food Sales 3

2. 2 Disadvantages of Traditional Food Sales 6

3 Advantages of Food Sale Model Based on the Internet of Things 8

3. 1 Convenient Mobile Payment 8

3. 2 Quick Delivery 9

3. 3 Distribution Channel 10

3. 4 Customers' feedback 11

3. 5 Low Labor Costs 12

3. 6 Easy Operation 13

4 Marketing Strategies for Food Sale Model Based on the Internet of Things 14

4. 1 To Guarantee the Food Safety 14

4. 2 To Improve Food Quality 15

4. 3 To Make Customer Satisfaction 15

4. 4 To Enhance the Reputation 16

5 Conclusion 17

Works Cited 18

Acknowledgements 19