中英电视达人秀制播差异初探_英语论文

A Study on the Production and Broadcasting Differences between China’s Got Talent and Britain’s Got Talent

摘要

近年来，国外版权节目在国内荧屏日趋兴盛。然而，由于国外版权节目植根于国外社会生活和文化背景，业内人士一直关心是否值得借鉴与引进版权节目、引进后能否取得商业成功、如何保持商业价值等问题。东方卫视的《中国达人秀》可以说是中国内地引进国外版权节目的典型个案。笔者发现，不同于原版权节目《英国达人秀》，《中国达人秀》这档节目在取得轰动效应后，并未像原版“达人秀”那样取得持续性成功。对此，笔者从中英两国“达人秀”发展的不同命运切入，借助霍夫斯泰德的文化维度视角，从节目的制作和播出谈起，展现其中异同，以《中国达人秀》为研究个案，从平民化、真实性和悬念度入手对该节目进行分析，并提出相应的建设性意见即在全球化的背景中电视人应深入了解平民化、真实性和悬念度对节目本身及其持续性发展的作用与意义，把握好这三者的尺度，以期服务于电视节目的良性和长期发展，推动当前全球化背景下的中外电视制播的交流和进步，促进中西文化的理解和沟通。

关键字：电视 文化 平民化 真实性 悬念度

Abstract

In recent years, the introduced franchises have been increasingly prosperous on Chinese Mainland TV channels. As it's known to all, different from our Chinese ones, those introduced franchises are mostly based on their original social life and cultural background, therefore, whether it is worth our effort to use the experience of foreign successful TV shows for reference and buy the copyright, whether those introduced franchises can achieve commercial success in China, and how to continue to bring the commercial value have become the concerned problem in the whole TV media industry. China's Got Talent broadcast by Dragon TV is undoubtedly a typical case of those introduced ones. However, instead of gaining the sustainable success as its original model Britain's Got Talent, the success and popularity of China’s Got Talent is transient, in spite of producing a sensational effect at the very start. As for this, the author will start his paper with different fate in China's and Britain's Got Talent, combine the phenomenon and the essence together based on the cultural dimensions theory by Geert Hofstede, and focus on the show's production and broadcasting features, in order to show the similarities and differences between the two and analyze the influence of globalization, localization, and cross culturalization on TV media industry and social life. What's more, after a thorough exploration of China's Got Talent's big success in the beginning and its sudden massive failure then, the author will also put forward the related constructive suggestions, in which he will emphasize the importance of understanding plebification, facticity, and suspense in TV talent shows’ producing and broadcasting. What’s more, the author would also like to explore a more proper way of applying plebification, facticity, and suspense in TV media. By doing so, the author believe that it can create good condition for TV shows’ long-term development, serve the communication and progress of between Chinese and foreign TV shows' production and broadcasting under the globalization background, as well as serve to the understanding and communication between the Chinese and Western cultures.

Key words: TV culture plebification facticity suspense