摘要 

上世纪九十年代，随着国内旅游热的兴起，全国范围内掀起了一股“主题公园热”。然而十年间，这些主题公园倒闭了很多，直到现在，中国的主题公园还是处于不温不火的状态。但是国外却有很多成功的主题公园，迪士尼乐园是全世界最受人们欢迎的主题公园, 世界上最知名的迪士尼研究专家比尔·卡波达戈利和林恩• 杰克逊在他们的书中表示：“人本思想”的贯彻与落实是它的制胜法宝之一。鉴于国内主题公园的现状，研究学习迪士尼成功运营中的“人本思想”是当务之急。本文运用马斯洛需求层次理论中“人的需求需要被满足”的理论，从生理、安全、社交、尊重和自我实现五个方面分析了迪士尼成功运营中“人本思想”的体现。通过对一个典型的主题公园成功运营思想的研究，作者提出,通过改变收入结构、避免过度商业化以及不断更新游乐设施的策略，可促进中国主题公园未来的发展。 

关键词： 主题公园 迪士尼 人本思想 经验

Contents

1 Introduction 1

2 Humanistic thought and Maslow's Hierarchy of Needs Theory 2

2.1 Humanistic thought 3

2.1.1 History of Humanistic thought 3

2.1.2 The application of Humanistic thought in Enterprises 4

2.2 Maslow's Hierarchy of Needs Theory 5

2.2.1 Physiological Needs 5

2.2.2 Safety Needs 5

2.2.3 Love and Belonging Needs 6

2.2.4 Esteem Needs 6

2.2.5 Self-actualization Needs 7

3 Humanistic thought in Disney's Successful Operation 7

3.1 Perfect Industrial Chain to Meet the Physiological Needs of Tourists 8

3.2 Meticulous Work to Meet the Safety Needs of Tourists 9

3.3 Loving Atmosphere to Meet the Love and Belonging Needs of Tourists 10

3.4 Excellent Service to Meet the Esteem Needs of Tourists 11

3.5 Pleasant Experience to Meet the Self-actualization Needs of Tourists 13

4 Prospects for Development of Chinese Theme Parks 14

4.1 Changing the income structure 14

4.2 Avoiding the excessive commercialization 15

4.3 Constantly updating the rides 15

5 Conclusion 16

Works Cited 18

Acknowledgements 19