浅析礼貌原则在商务英语函电中的应用

A Study on the Principle of Courtesy in Business English Correspondence

摘要

商务英语函电作为一种有效、便利和直接的商务沟通手段，已经成为当前企业进行商务合作活动的必不可少的工具，也在国际商务交际中起着重要的作用。在国际商务活动中，各方的接触和洽谈大部分都是通过往来信函得以实现的，言语使用不当轻则会给贸易伙伴留下极其不佳的印象，重则可能导致买卖交易以失败告终。由此可见，在商务函电中使用得体的语言和相应的礼貌策略是不容忽视的。对于商务英语信函，最突出的特点就是礼貌原则，一封礼貌得体的商务英语函电不仅可以帮助企业建立良好的商业形象，同时可以增进双方之间的友谊，营造一种平等、友好、和谐的商业气氛，进而带来无限商机，帮助双方最终达成贸易合作。本文旨在通过对礼貌原则的具体分析和列举相关例子，为以后的函电写作提出有用的参考意见。

关键词：商务英语函电；礼貌原则 

Abstract

Business English correspondence, as an effective, convenient and direct means of communication, plays a vital role in international business.And in international business activities, most contacts and negotiations are achieved through the business English correspondence.If words are used imporpered,it will give the trading partners a very bad impression, even lead the transaction to failure in the end. It can be seen that the use of decent language and corresponding politeness strategies in business correspondence can not be ignored. For business English correspondence, the most prominent feature is the principle of courtesy,and a decent business English correspondence can not only help enterprises to establish a good business image, but also can enhance the friendship between two sides, create an equal, friendly and harmonious business atmosphere, and then bring unlimited business opportunities to help two sides finally reached a trade cooperation. The purpose of this paper is to provide the enlightenment in actual commercial activity through the concrete analysis of the principle of courtesy.

Key words: business English correspondence; the principle of courtesy