浅析礼貌原则在商务信函中的应用

A Study on the Application of Politeness Principle in Business English Letters

摘要

本文主题是在语用学礼貌原则的基础下研究商务信函的写作，从简介礼貌原则和商务信函入手，从翻译、语用学两个角度回顾前人的研究成果。在分析礼貌原则及其运用的基础上，着重从词汇、语法、表现方法三方面分析礼貌原则在商务信函写作中的应用，以期了解礼貌原则对商务信函写作的重要作用，探讨相关的写作技巧，从而帮助外贸从业者更好地与外商沟通交流。

关键词：礼貌原则；商务信函；应用

Abstract

The theme of the paper is to do research on the writing of business English letters with the theoretical framework of Politeness Principle. After reviewing previous research from the perspectives of translation and pragmatics, the paper carries on a brief introduction of Politeness Principle and business English letters. Based on the analysis of Politeness Principle and its application, the paper focuses on the application of Politeness Principle in business English letters in the three aspects of lexicon, grammar and expression. Hopefully, it can offer people a better understanding of the significance of Politeness Principle in business English letters and help those engaged in business communicate with foreign clients easily.  

Key words: Politeness Principle; business English letters; application