建立中国电信品牌声誉的方法研究_英语论文

A Methodological Study of the Establishment of China’s Telecommunication Brands Reputation

摘要

随着市场经济的兴起以及消费观念的改变，品牌逐渐在现代消费中占据至关重要的位置，并对消费趋势产生了一定的影响。因此，企业开始将自身发展的核心转移到品牌声誉的建设中。在此环境下，中国电子信息品牌逐渐失去市场竞争力。许多中国电信企业开始致力于品牌声誉的建立，却鲜有成功者。分析我国电信品牌的现状，将国内外知名电信品牌进行比较分析从而得出建立品牌声誉的方法对我国电信企业的发展有着重大意义与深远影响，有助于我国电信品牌在经济全球化的洪流中扎稳根基，不断前行。

关键词：中国电信品牌；品牌声誉的重要性；建立方法

Abstract

With the development of market economy and changes of consumption concept, brand gradually becomes important and influences the modern consumption tendency. Therefore, enterprises begin to turn attention to the establishment of brand reputation. Under this condition, China’s telecommunication brands come to lose their market competitiveness. Lots of enterprises start to focus on building up brand reputation, but only a few get success. It is important and meaningful to know the current situation of China’s telecommunication brands and summarize the methods of establishment of brand reputation from analyzing and comparing domestic and foreign famous brands, which is benefit for the steady establishment and far-reaching development of China’s telecommunication brands during the economic globalization. 

Key words: China’s telecommunication brands; importance of brand reputation; methods of establishment