委婉语在商务谈判中的应用研究

A Study on the Application of Euphemism in International Business Negotiation

摘要

随着社会经济的发展以及中国综合国力的增强，国际间的商务往来越来越多，因此国际谈判也越来越受到人们的重视。在国际谈判当中，涉及到两种或者多种不同文化，除了谈判技巧和谈判能力之外，言语的策略也非常重要。委婉语在商务谈判中起着重要的语用作用，可以缓和谈判过程中的紧张气氛，解决问题以便双方建立长期的良好合作关系。本文将先介绍国际商务谈判的性质及存在的问题，再介绍委婉语的含义及其在国际商务谈判中的重要性，最后阐述委婉语在国际商务谈判中的应用。

关键字：国际商务谈判；委婉语；应用

Abstract

With the development of the social economy and the increasing of Chinese comprehensive national strength, there are more and more transactions among countries. So the international business negotiations get higher attention nowadays. In international business negotiations, two kinds of cultures or even more different cultures will be involved. So apart from negotiation skills and powers, the strategy of language is also very important. Euphemism plays a significant role in the international business negotiations, which can ease the stress phenomenon during the process, help to solve problems and contribute to establish long time business relationships with each other. This paper will first introduce the nature of international business negotiation and the problem exists in the negotiation. Secondly the paper will introduce the meaning of the euphemism and the importance and at last elaborate the application of euphemism in the international business negotiations.

Key words: international business negotiations; euphemism; application