外资企业的绿色营销模式_英语论文

The Green Marketing Model of the Foreign Funded Enterprises

摘要

随着21世纪现代工业的快速发展，如今的环境污染和生态平衡问题日趋严峻。为了适应时代的发展，树立绿色营销观念，开拓绿色市场已经成为了现今企业营销发展的新趋势。绿色营销是传统市场营销的进一步扩展和深层次延伸，比传统市场营销意义更深远，更具时代性。绿色营销模式具有绿色性，持续性，系统性等特点。而外资企业由于技术先进，生产水平高，有绝对的优势发展绿色营销。我国企业应借鉴外资企业的绿色营销模式，应用到发展和生产中去。

关键词：外资企业；绿色营销；模式；借鉴

Abstract

With the rapid development of the modern industry of the 21st century, the pollution of the environment and the imbalance of the ecology are becoming more and more serious. In order to adapt the development of the times, setting up the Green Marketing concept is becoming the new trend of enterprises. The Green Marketing Model is the extension of the traditional marketing model which is more meaningful and contemporary. The green marketing model is green, persistent and systematic. Besides, because of the advanced technology and high productivity levels, the foreign founded enterprises have the absolute advantages to develop the green marketing. The Chinese enterprises should learn the experiences of the foreign funded enterprises and put it into practices.

Key words: Foreign funded enterprises; green marketing; model; reference