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星级酒店商务服务研究_英语论文
A Study of Business Service in Star Hotel
摘要
随着我国市场经济的发展和经济全球化进程的加快,宾馆餐饮业将面临着一轮新的增长并给我国的酒店带来了新的机遇。但是随着顾客的消费经验越来越丰富、商务客人的日趋成熟和酒店间竞争的加剧,我国的酒店也将面临严峻的挑战。酒店竞争其核心是服务的竞争。所以,如何根据客人的特殊的商务需求提供针对性的服务,改善酒店的对客服务体系,改善硬件设施,提升酒店服务的价值将是我国星级酒店的重要课题。
关键词:星级酒店;商务服务;功能;顾客
Abstract
With the development of China’s market economy and the accelerative process of globalization, the business traveling market will enter a new round of growth, which brings new opportunities to hotels in China. However, star hotels in China will also face formidable challenges because of ever mature customers who have considerable consumption experience as well as increasingly fierce competition in hotel industry. Therefore, how to provide customers who have specific needs with specific business service, improve star hotel service system and hardware facilities and promote the value of hotel service will become an important subject for star hotels in China.
Key words: star hotel; business service; functions; customer