中美商务谈判中恭维语与恭维应答比较分析
Comparative Analysis between China and America in Business Negotiations Compliments and Compliment Responses
摘要
随着中国经济的发展，国际贸易越发频繁，国际商务谈判对于成功至关重要。在人类的言语交际中，恭维语是一种使用频率较高的言语交际行为。在决定商务谈判能否成功的诸多要素中，恭维语的使用技巧占据非常重要的地位。很多恭维策略都可以在商务谈判中使用，用于拉近双方的距离，营造和谐的谈判气氛。因此恭维语形成了独特的交际模式。中美两国有着本民族特有的文化表现模式，因此在恭维语的使用和应答方面存在巨大的差异。恭维语的使用是建立和谐人际关系的一个重要手段。中美两国由于社会结构及文化背景的不同，在恭维语的使用和应答方面都存在巨大的差异。了解这一文化差异不仅有助于人们在跨文化交际中正确恰当地运用恭维语，而且可以避免产生文化冲突。
关键词：商务;成功；差异；冲突
Abstract
With the rapid development of economic globalization and the prosperity of international business trade, business negotiations are on the dramatic increase. Among the most important traits needed to negotiate successfully are compliment skills. There are many tactics that can be used in the negotiations, shortening distance between counter parties and creating harmonious atmosphere. The use of complimentary words is an important means of establishing harmonious interpersonal. Complimentary words are frequently important of establishing harmonious used between means Chinese and Americans’ language interpersonal relationships. Complimentary cultural communication is very common. China and US have words are frequently used the between and enormous differences between use and Chinese answer of American words language cultural complimentary communication because of different social China and US have enormous For differences structure and cultural background. people, between the use and answer of only complimentary knowing this cultural difference not could words because different social structure contribute to using of complimentary words in the and cultural background. For people, they can know this intercultural communication also could cultural difference not only conflict could contribute to avoid the appearance of cultural using complimentary words in the intercultural communication correctly, but also could avoid the appearance of cultural conflict.
Key words: business; success; difference; conflict