礼貌原则在商务英语信函中的应用

The Application of Politeness Principle in Business English Correspondence

摘  要：当今世界，国际贸易蓬勃发展，商务英语信函的地位不断提升，它是贸易双方保持密切联系的一座桥梁，并且它需要高标准的礼貌原则去帮助实现他们的目标。因此，准确合理的使用礼貌原则也将在商务沟通中发挥巨大作用。在对外经贸商务活动的实际运作过程中，我们都知道买卖双方建立贸易关系是通过一封商业信函开始的，这需要双方用信函交流并传达意向和要求。本文主要介绍在商务英语信函中所体现礼貌原则的一些语言特点，旨在分析在外贸活动的各个业务环节中编写商务英语信函是如何运用到礼貌原则，然后在体现礼貌的同时实现贸易双方的成功贸易往来。作者就语用学中利奇的礼貌原则对一系列商务英语信函中所体现出来的礼貌现象进行分析，希望能为商务英语信函的写作、教学、贸易提供帮助。

关键词：礼貌原则；商务英语信函；实际应用；7C准则；语言特点；案例分析

Abstract: In today’s world, with the booming and fast development of international trade, the status of Business English correspondence has been improved continuously. It is a bridge between trade parties to keep in close contact and it also needs high standards of politeness principle to help realize their aims. Therefore, accurate and reasonable use of politeness principle will also play a huge role in business communication. During the actual operation of the business activities of foreign trade and economic cooperation, we all know that the establishment of trade relations between buyers and sellers begins with a business English correspondence, which requires both parties to exchange and communicate their thoughts and requirement in correspondence. This paper mainly introduces some language features of the politeness principle embodied in the business English correspondence and analyzes how to write business English letters by using politeness principle in various business activities of foreign trade and then realizes the trade success of both parties. At the same time, the author will analyze a series of politeness phenomenon according to the Leech’s politeness principle and hope this may provide help for the writing, teaching and trading of business English correspondence.

Key Words: Politeness principles; business English letters; practical applications; 7C guidelines; language features; case studies